"... cultivate a deep understanding of yourself — not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution.  Because only when you operate from strengths can you achieve true excellence."   ​Peter Drucker, the Founder of Modern Management (1)

WELCOME TO THE DNA PROJECT

Our vision is to create awareness, unlock potential and transform performance.

We empower people through coaching, mentoring, leadership development and training. We use the principles of neuroscience, positive psychology and Gallup Clifton StrengthsFinder™ to drive success. 

We enable individuals to harness the power of their natural talents, to work and live with passion and energy, to set and achieve goals, to perform at consistently high levels and to create success in every part of their life.  We enable teams to generate greater collaboration, engagement, motivation, productivity and profitability.
​​​Your journey to success starts here.
for Individuals, Partnerships, Teams and Groups
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"... only when you operate from strengths can you achieve true excellence."   ​Peter Drucker (1)

Discover your unique talents.  Find the key to success.  Unlock your potential.  Create advantages in all aspects of your life. 

We use the renowned Gallup CliftonStrengths™ assessment, which more than 16 million people have taken, together with coaching conversations and tools, to assist people to use their strengths to succeed at work, at home, in life, and in the community.  Success is easily within reach.
​​People who use their strengths every day are:
  • "three times ​more likely to report having an excellent quality of life,
  • six times more likely to be engaged at work,
  • 8% more productive and 15% less likely to quit their jobs." (2)
"... when people understand and apply their strengths, the effect on their lives and work is transformational." (3)
Develop dynamic, high-performing teams.  ​Our team strengths coaching helps organizations increase key performance indicators:
  • "... teams that focus on strengths every day have 12.5% greater productivity." (4)
  • "Organizations that invest in strengths-based development achieve as much as a 29% increase in profit." (5)
  • "When employees know and use their strengths, they are more engaged, perform better, and are less likely to leave their company." (6)
for Individuals
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"Goal setting is an absolute must for people who want to succeed, find their true potential and create joy in their lives." Jack Canfield (7)

Set and achieve inspiring and challenging goals.  Accelerate your pathway to success.  Find your authentic self.  Get more out of life.
We use brain- and positive psychology-based coaching conversations and tools to help you think and perform better, and to find your own solutions without telling you what to do.  Our goal coaching programmes incorporate strengths coaching.
"I would highly recommend Trent and his program for any sort of goal based coaching, be it career, personal life, financial or something else entirely the ability to have someone to help guide you through your own path is something I initially doubted, but now truly believe in."   Ben Hope
  • Improve your quality of life.
  • Find purpose and direction.
  • Identify what is holding you back.
  • Make the breakthroughs required to move forward.
  • Improve your thinking and performance.
  • Increase your confidence.
  • Live more authentically.
  • Design your own template for success.
  • Discover your own solutions.
​​​Your journey to success starts here.
Leverage your uniqueness.  Be more successful.  
Increase happiness, success and life and work satisfaction.
Improve team collaboration, engagement, motivation, performance and profitability.
​​Set and achieve inspiring and challenging goals.
Get more out of life.
Be more of the person you are meant to be.
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Conversations and tools that empower success™​

References

References
1 Drucker, P. Classic Drucker​Essential Wisdom of Peter Drucker from the pages of the Harvard Business Review, Harvard Business School Publishing Corporation, Boston, 2006, p3.
2 Flade, P., Asplund, J., & Elliot, G. (2015), Employees Who Use Their Strengths Outperform Those Who Don't, retrieved 3 April 2017 from http://www.gallup.com/businessjournal/186044/employees-strengths-outperform-don.aspx; 
3 Miller, J. & Adkins, A. (2016), ​What Strengths Tell Us About Men and Women, retrieved 3 April 2017 from  http://www.gallup.com/businessjournal/198287/strengths-tell-men-women.aspx?g_source=mn2-globalanalytics
4 Sorenson, S. (2014), How Employees' Strengths Make Your Company Stronger, retrieved 3 April 2017 from http://www.gallup.com/businessjournal/167462/employees-strengths-company-stronger.aspx
6 Sorenson, S. (2014), How Employees' Strengths Make Your Company Stronger, retrieved 3 April 2017 from http://www.gallup.com/businessjournal/167462/employees-strengths-company-stronger.aspx
7 Canfield, J. (2017),  ​Powerful Goal-Setting Tips For Creating Our Extraordinary Life, retrieved 3 April 2017 from http://jackcanfield.com/blog/powerful-goal-setting-tips/