​"What will happen when we think about what is right with people rather than fixating on what is wrong with them?"
​​Dr Donald Clifton, creator of CliftonStrengths™ (in conjunction with Gallup) and Father of Strengths-Based Psychology (1)
WHAT IS THE KEY TO SUCCESS?
Gallup has found "that when people understand and apply their strengths, the effect on their lives and work is transformational." (2)
image-1965780-iStock-472367742.w640.jpg
Discover your natural talents and learn how to easily leverage them into strengths for success in every part of your life.  

Most people are unaware of their strengths and how to use them to their advantage.

We use the renowned Gallup CliftonStrengths™ assessment, taken by more than 16 million people, together with coaching conversations and tools, to assist people to use their strengths to succeed at work, at home, in life, and in the community.  Success is easily within reach.

Gallup's research shows that “each person has greater potential for success in specific areas, and the key to human development is building on who you already are”. (3)

When skills, knowledge and practice are added to a natural talent, and that talent is developed into a true strength, it is possible for individuals and organizations to achieve exceptional results and extraordinary growth. (4)

Your journey to success starts here.  
​​ACHIEVE SUCCESS — IN 3 QUICK AND EASY STEPS

1

DISCOVER YOUR NATURAL TALENTS
with a simple, online assessment — taken by more than 17 million people (5)

2

DEVELOP YOUR TALENTS INTO REAL-WORLD STRENGTHS
with our personalized strengths coaching

3

UNLOCK YOUR POTENTIAL
and achieve success for yourself, your partnership, your team
 
DISCOVER TALENTS
The DNA Project uses the Gallup CliftonStrengths™ tool, which enables people to discover the areas of natural talent where they have the greatest potential to develop strengths.
CliftonStrengths™ has so far helped more than 16 million people to discover what they do best. (5a)
​​CliftonStrengths™ is based on more than 50 years of research and involved more than 2 million individuals. (6)
CliftonStrengths™ is also known as Clifton StrengthsFinder® or StrengthsFinder®.​
CliftonStrengths™, Clifton StrengthsFinder® and StrengthsFinder® are trade marks of Gallup, Inc.
 Strengths Network South Pacific — learn more
​DEVELOP STRENGTHS
​Develop your natural talents into real-world strengths with The DNA Project's coaching packages. 
UNLOCK POTENTIAL
"... people who use their strengths every day are ​three times ​more likely to report having an excellent quality of life, six times ​more likely to be engaged at work, 8% more productive and 15% less likely to quit their jobs." (7)
"... teams that focus on strengths every day have 12.5% greater productivity." (8)
"Organizations that invest in strengths-based development achieve as much as a 29% increase in profit." (9)
People working in the strengths zone:
  • look forward to going to work
  • have more positive than negative interactions with co-workers
  • treat customers better
  • tell their friends they work for a great company
  • achieve more on a daily basis
  • have more positive, creative and innovative moments. (10)

Read more

"Gallup's data show that simply learning their strengths makes employees 7.8% more productive, and teams that focus on strengths every day have 12.5% greater productivity."

A focus on strengths increases employee engagement, which  positively impacts many organizational results and employee-wellbeing.

"... if your manager focuses on your strengths, your chances of being actively disengaged at work are only 1 in 100."
TO LEARN MORE ABOUT TALENTS AND STRENGTHS
STRENGTHS COACHING PACKAGES

DO WHAT YOU DO BEST. BETTER.™
​with The DNA Project​​

References

References
Donald Clifton quotation sourced from Clifton, J. (2013), ​Build Your Career Around Your Strengths, Not Your Weaknesses, retrieved 3 April 2017 from http://www.gallup.com/opinion/chairman/169277/build-career-around-strengths-not-weaknesses.aspx
2 Miller, J. & Adkins, A. (2016), What Strengths Tell Us About Men and Women, retrieved 3 April 2017 from http://www.gallup.com/businessjournal/198287/strengths-tell-men-women.aspx?g_source=mn2-globalanalytics
3 Rath, T. (2007), StrengthsFinder 2.0, Gallup Press, New York, p8.
5 Retrieved 28 May 2017 from https://www.gallupstrengthscenter.com
5a Retrieved 28 May 2017 from https://www.gallupstrengthscenter.com
6 Rath, T. & Conchie, B. (2008), ​Strengths Based Leadership:  Great Leaders, Teams and Why People Follow, Gallup Press, New York, p241.
7 Flade, P., Asplund, J. & Elliot, G. (2015), Employees Who Use Their Strengths Outperform Those That Don't, retrieved 3 April 2017 from http://www.gallup.com/businessjournal/186044/employees-strengths-outperform-don.aspx
8 Sorenson, S. (2014), How Employees' Strengths Make Your Company Stronger, retrieved 3 April 2017 from http://www.gallup.com/businessjournal/167462/employees-strengths-company-stronger.aspx
10 Krueger, J. & Killham, E. (2006), Who's Driving Innovation at Your Company? retrieved 3 April 2017 from http://www.gallup.com/businessjournal/24472/whos-driving-innovation-your-company.aspx.